Ulf Avrin,
Director International ISV Business, Microsoft EMEA

Speech title:
European software business, global context and forces in the marketplace

Ulf Avrin heads up the Microsoft activities supporting SW Partners (ISVs, Custom Development companies and others) in the International Field Enablement group of Microsoft's Corporate headquarters for the Developer and Platform Evangelism (DPE) Group. The DPE group helps ISVs and other partners that invest in SW intellectual property to adopt the Microsoft platform and to develop products that take advantage of .NET technologies, the Windows Server System(TM), Visual Studio(R) .NET, the .NET Framework, Microsoft Office Systems, Microsoft Dynamics and Windows client operating systems.

Ulf is a non-executive board member of Maple-X, a Swedish investment company with ownership in SI and ISV businesses in the Nordics.

Before joining Microsoft in 2004 Ulf was the CEO of Mobeon, a rapidly growing telecoms ISV, and prior to that he was CEO of Ericsson Microsoft Mobile Venture, a joint venture between Ericsson and Microsoft in the area of Enterprise Messaging and Collaboration.  Ulf held various management positions during 10 years at Ericsson, the last being VP of Mobile Internet Applications. He holds an Engineering Physics degree from Chalmers University in Sweden and an MBA from Warwick Business School, UK.

Ulf is a Swedish national and currently lives in Paris. He is married and has two children.